The only real functional difference on this site design is the addition of a gallery page, allowing visitors to view a selection of images. The images can be viewed in thumbnail form with a caption or if preferred they can open into a full page with several images of the same object and a more complete description

Content is a very important part of attracting customers to your site (and ensuring that they return). Articles, galleries, collecting tips and hints and posting your print catalogues online are all methods of increasing traffic.